Typography shapes the tone of a design and helps readers move through its content. Choosing a typeface begins with practical considerations: where the text will appear, how much space is available, and which sizes need to remain readable.

Testing a few options with actual headings and paragraphs makes comparison easier. Letter spacing, line height, and weight all influence how the text works within a layout.

A small, consistent set of styles can support a wide range of content. Once those choices feel balanced, they provide a useful foundation for the rest of the project.